I work with founders and PE-backed leadership teams, two days a week, on cash, reporting and the next funding round.
Book a callClear numbers.Confident decisions.
About
I'm a fractional CFO for founder-led companies at the point where gut feel stops being enough, and the next decision needs numbers you can trust.
Companies call me when growth has outpaced the finance function. The month takes too long to close, cash is a surprise, and the board asks questions nobody can answer quickly. I step in, put the numbers in order, and build a rhythm your team can keep.
Book a callServices
Finance leadershipAt every stage
Most clients start with a two-week diagnostic, then choose the format that fits where the company is today.
Talk about your needsHow I work
Inside your team,
not beside it
I sit in your weekly meetings, own the numbers and answer to the result, not to a report.
Book a callDiagnostic
Two weeks to see where the cash goes, what the board needs and what your team can carry today.
The 90-day plan
Three priorities, agreed with you, and the numbers that will tell us they are working.
Rhythm
A weekly cash review, a monthly close and a board pack that tells a story, run with your team.
Client results
Real numbersBetter decisions
“For the first time, our board meeting was about decisions, not about checking the numbers. Anna gave us a finance function we could grow into.”
The CFO note
NotesFor founders
One practical finance idea, once a month.
Your 13-week cash forecast is a decision tool, not a report
Why the forecast matters most in the weeks you would rather not look at it.
What investors check first in your numbers
The three tests your model will face before anyone reads the deck.
A board pack should tell a story in five pages
What to cut, what to keep, and what the board actually reads.
Not sure you need a CFO yet?Let's find out in 20 minutes.
Choose a timeDemo site by Pipewrite. Anna Keller, her clients, figures and testimonial are fictional, for illustration only.