Done-for-you lead acquisition system for senior consultants and fractional executives
Your next €25K+ mandate, already in motion.
Pipewrite connects authority content and targeted outreach in one acquisition system, so finding your next client doesn’t stop while you deliver for the current one. Targeting 50 qualified conversations with decision-makers in 90 days.
We write, research, reach out and qualify. You approve the direction and take the right calls.
- Targeting 50 qualified conversations in 90 days
- 35 guaranteed
- Written in your voice
- About 90 minutes a month of reviews
- Every reply qualified before it reaches you
Requests read within two working days. Ninety days. The clock starts the day you approve the target list.
Good work should not mean starting your pipeline from zero.
Senior consultants, fractional executives, specialist advisors.
A client project gets busy. Your content slips. Follow-ups wait. Prospecting becomes something you’ll do next week. Then the project ends, and finding the next one becomes urgent.
You want the next mandate lined up while you deliver this one, without becoming a LinkedIn personality.
- One engagement with you is worth at least €25K, as a project or on retainer
- Your practice is profitable at €200K a year or more
- You sell personally, and your name carries the work
- Clients have already paid full price for what you sell
- You have room to take on new business
- On your own, or a firm of up to fifteen. Either works
- You do not yet know what you sell
- You are looking for your first mandate
- More than forty percent of your revenue comes from one client
- You need a signed contract this month
- You want someone to close the sale for you
The firm used to put a logo on the card and a pipeline on the desk. On your own, both stop the week a mandate starts. The seat is that gap. It is not a programme for becoming a fractional.
We build the conversations. You close the mandates.
The system
Two engines. One acquisition system.
Content gives buyers a reason to trust you. Outreach gives the right buyers a reason to start a conversation. We run them together, and what one learns feeds the other.
Your experience and point of view turned into consistent LinkedIn content, written in your voice, around the problems your buyers need to solve.
We identify the people who can buy, contact them with a relevant message, follow up, and qualify the replies before booking a call.
Strong expertise. Unclear offer?
When needed, we sharpen your positioning and refresh the page or profile buyers see before they speak to you. A defined project, agreed upfront, not an open-ended rebrand: the Positioning Upgrade.
The comparison
You can buy the pieces. Or connect the system.
Different approaches solve different parts of the problem. Here is how the scope usually compares.
| What needs to happen | Content-only support | Outreach-only support | Build it in-house | Pipewrite |
|---|---|---|---|---|
| Publish consistently in your voice | Core service | Usually outside scope | Your team owns it | Included |
| Research and contact relevant buyers | Usually outside scope | Core service | Your team owns it | Included |
| Handle follow-ups and qualify replies | Usually outside scope | Depends on scope | Your team owns it | Included |
| Connect what content and outreach learn | Requires coordination | Requires coordination | Your team coordinates | One workflow |
| Improve positioning or the buyer-facing page | Separate scope | Separate scope | Requires skills and capacity | Available when needed |
| Manage delivery across the system | You coordinate providers | You coordinate providers | You manage the team | Pipewrite coordinates delivery |
This compares service models, not individual providers. Scope varies.
The count
What it costs to do all of it yourself.
Move the sliders. The maths runs in your browser, nothing is sent anywhere and no address is asked for.
Hours a day spent
What you get
What we run for you.
A defined audience and an approved list of decision-makers, large enough to fill ninety days.
One interview on your cases, your convictions and the way you speak. It becomes your Editorial Genome. Every post and every message is written from it, so it sounds like you.
Three LinkedIn posts a week, under your name, on questions your buyers already argue about. Every piece is edited before you see it. You approve or send back inside three working days.
Prospect research and email outreach from infrastructure we set up and warm for you. LinkedIn is added where it fits your market, with your agreement.
Replies handled, follow-ups sent, every reply qualified. The right ones booked into your calendar, with a short briefing before each call.
Content, activity, replies and qualified conversations, against the target of fifty.
You publish, or you authorise scheduling through official tools.
Positioning and design work is scoped separately, when needed.
Not included: closing, a script to recite, ads, raw lead lists.
Your part
One structured interview and a shared brief to start.
Approve the audience, the messaging and the editorial direction. Then review content in batches, about twenty minutes a week.
We handle research, writing, outreach, follow-ups and scheduling. You take the qualified calls and lead the sale.
That is about ninety minutes a month of reviews. The sales calls come on top, and they are the point.
What it looks like
One conversation, from the list to your calendar.
Every Sunday evening you get one email: the week ahead to approve, and last week’s numbers.
Specimen. Names and figures are invented.
Thu 24 Sep · COO, industrial group · from “Clarity is not always a gift”
Sent last week: 240 · Next: 260
Reply with a name to pull it. Out within one working day.
Same three blocks, every client, every Sunday. That is how each account is followed.
Who runs it
Twenty-five years in finance. Then ten building businesses.
Hedge funds first, then my own companies and other people’s.
One month I counted the hours I did not bill. Posts pushed back the moment a client asked for anything. Finding names, writing, chasing the ones who went quiet. By the end of the month it came to fifty-five or sixty hours.
So I rebuilt the whole thing from zero and turned it into a system, for myself first. Pipewrite is that system, run for you.
Every client runs on the same process: one genome, one written quality checklist, one weekly report.
The guarantee
50 qualified conversations with decision-makers targeted in ninety days. 35 guaranteed.
If fewer than 35 are there at day ninety, we keep working at no extra cost until you have them, for up to sixty more days.
Your first qualified conversation is booked inside forty-five days, or your next month is free.
The clock starts the day you approve the target list, not the day you sign. Building that list is our work, and it should not eat your ninety days.
A qualified conversation is a live call of at least twenty minutes with a decision-maker, or someone with real weight in the decision, from the list you approved. They have a current or planned problem your offer solves, they have confirmed in writing that they want to discuss it, and they turn up. A no-show does not count. A rescheduled call counts if it happens within fourteen days. Each one is logged: date, company, name, role, channel, the message that started it, and the outcome.
What we need from you
- The target list approved before launch, and the voice interview held in the first fourteen days
- Content approved, or sent back, inside three working days
- Booking requests answered inside twenty-four hours, and at least four slots a week in your calendar
- You hold the calls
- Your offer, positioning and pricing stable through the ninety days
- Access to what we need: calendar, sending domain, tracking tools
We do not guarantee signed mandates. We guarantee a predictable pipeline of qualified opportunities. Turning a conversation into work stays yours.
The engagement
How it starts.
- The request. Two minutes. Read within two working days.
- The fit call. Thirty minutes on your offer, your ideal client and how demand reaches you today. If it is not the right moment, we say so on the call.
- A proposal. The scope, the figure and a start date.
- Week one. The target list and your voice interview.
- Weeks two to four. Content, sequences and launch. The ninety days start the day you approve the list.
The engagement. Ninety days firm, because that is the window the guarantee is measured over. After that it runs month to month. Thirty days’ notice in writing and it stops. There is no annual contract, and no automatic renewal to argue your way out of.
Positioning. Only if the audit calls for it: a fixed-scope Positioning Upgrade before launch.
Proof
“A prospect forwarded one of Pat’s posts before our call and said he already knew how I could help him.”
Joseph Scorselo · ScorseloQuestions
Most of my work is under NDA. What is left to publish?
Anonymised patterns, market analysis, and clear positions on the questions your buyers are already arguing about. Your buyer needs to see how you think about the problem they have. They do not need the client name.
How do you keep it from reading like a template?
The Genome comes from an interview with you. A system trained on your voice writes, and every piece is edited against your genome and a written quality checklist before you see it. If a draft reads generic, send it back inside three working days and it gets rewritten. A generic draft does not get published.
Do you use my LinkedIn account?
Only if you agree. Outreach runs on separate email infrastructure by default, which is also why a restriction on your LinkedIn account cannot stop your pipeline. LinkedIn messages are added when they fit your market, never without your approval.
Am I locked in?
For the first ninety days, yes. Outreach takes four to ten weeks to produce its first real replies, and a guarantee measured over ninety days means nothing if either side can walk at week six. After that, thirty days’ notice in writing.
Do you guarantee clients?
No. We guarantee qualified conversations. The sale stays yours.
What does it cost?
One figure for the ninety days, set after the audit, with nothing added afterwards. It is built for practices where one engagement is worth twenty-five thousand euros or more.
Keep the next mandate moving while you deliver this one.
Targeting fifty qualified conversations in ninety days. About ninety minutes a month of reviews, plus the calls you take.
If your offer is not yet clear to a stranger, we will tell you, and the Positioning Upgrade fixes it before launch.