For partners who still bring in most of their own work
Four qualified conversations in ninety days, while you deliver the current mandate.
We write under your name and contact the people who can hire you. The first conversation inside forty-five days.
You take the calls. About ninety minutes a month on your side.
A ninety-day retainer. The clock starts the day you approve the list. We take four clients at a time.
Applications read within two working days.
For the partner who still carries the sale.
Advisory, transformation, restructuring, executive search, specialist consulting.
While a mandate runs, the publishing and the follow-up stop. When it ends, the market has to find you again.
You want the next mandate lined up while you deliver this one, without becoming a LinkedIn personality.
- One engagement with you is worth at least €25K, as a project or on retainer
- Your practice is profitable at €200K a year or more
- You sell personally, and your name carries the work
- Clients have already paid full price for what you sell
- You have room to take on new business
- On your own, or a firm of up to fifteen. Either works
- You are still working out what you sell
- You are looking for your first mandate
- More than forty percent of your revenue comes from one client
- You need a signed contract this month
- You want someone to close the sale for you
We build the conversations. You close the mandates.
What you get
One interview. After that, we run it.
One recorded session in the first two weeks. It becomes your Editorial Genome, and every post and every outreach line is written from it.
Three LinkedIn posts a week, under your name, on questions your buyers already argue about. Written from the interview. I edit every piece before you see it. You approve or send back inside three working days.
Researched accounts, approved by you before a single email goes out.
Sent from email infrastructure we set up and warm for you. Every reply is read and qualified before it reaches you.
Logged with its date and the post that started it. You arrive at a call with someone who has already read you.
Everything between the approved list and the call is ours. Your part: approving the content, about twenty minutes a week. Approving the list, about ten minutes a month. Holding the calls, and closing.
You publish, or you authorise scheduling through official tools. We never log into your LinkedIn account.
Not included: closing, a script to recite, personal branding, ghostwriting on its own, outreach on its own, ads.
Why the seat includes both
The email points to a post the person may already have read. That is how a stranger becomes someone who asked for the call.
We do not take the content without the list, and we do not take the list without the content. A seat is both, for ninety days. If you want only one, the Assessment stops there.
What it looks like
One conversation, from the list to your calendar.
Every Sunday evening you get one email: the week ahead to approve, and last week’s numbers.
Specimen. Names and figures are invented.
Thu 24 Sep · COO, industrial group · from “Clarity is not always a gift”
Sent last week: 12 · Next: 15
Reply with a name to pull it. Out within one working day.
Same three blocks, every client, every Sunday. That is how each account is followed.
Who runs it
Twenty-five years in finance. Then ten building businesses.
Hedge funds first, then my own companies and other people’s.
One month I counted the hours I did not bill. Posts pushed back the moment a client asked for anything. Finding names, writing, chasing the ones who went quiet. By the end of the month it came to fifty-five or sixty hours.
So I rebuilt the whole thing from zero and turned it into a system, for myself first. Pipewrite is that system, run for you.
We take four clients at a time. That is the number we can do this well for.
The guarantee
Four qualified conversations in ninety days. The first one inside forty-five.
If the first one does not happen, that month costs you nothing. If the four are not there at day ninety, half of what you paid over the quarter comes back.
The clock starts the day you approve the target list, not the day you sign. Building that list is our work, and it should not eat your ninety days.
A qualified conversation is a live call with a decision-maker from the list you approved, whose problem is one your expertise solves, and who has said in writing that they want to discuss it. It is logged with the date and the post that started it. A like does not count, and neither does a meeting with someone who cannot sign.
What we need from you
- The voice interview held inside the first two weeks
- The target list approved before any outreach begins
- Content approved and published on schedule, or sent back inside three working days
- Replies to booking requests inside twenty-four hours, and you hold the calls
- Your offer and your pricing stable through the ninety days
We do not guarantee signed mandates. Whether a conversation becomes work depends on your offer and on how you sell. That part stays yours.
The engagement
How it starts.
- The application. Two minutes. Read within two working days.
- The Executive Assessment. Forty-five minutes on where the practice is headed, how your offer reads to a stranger, how demand reaches you today, and how a conversation becomes a mandate. A written report, yours whether or not we work together.
- A second call. The figure and a start date.
- The voice interview, inside two weeks.
- The list, then the first sends. The first qualified conversation is aimed before day forty-five.
The engagement. Ninety days firm, because that is the window the guarantee is measured over. After that it runs month to month. Thirty days’ notice in writing and it stops. There is no annual contract, and no automatic renewal to argue your way out of.
The setup. It is included when you allow us to document the result with real numbers and your name on it.
Proof
“A prospect forwarded one of Pat’s posts before our call and said he already knew how I could help him.”
Joseph Scorselo · ScorseloQuestions
Most of my work is under NDA. What is left to publish?
Anonymised patterns, market analysis, and clear positions on the questions your buyers are already arguing about. Your buyer needs to see how you think about the problem they have. They do not need the client name.
Do I approve the outreach messages?
You approve the people. The messages and the follow-up are ours.
How do you keep it from reading like a template?
The Genome comes from an interview with you. A system trained on your voice writes, and I edit every piece before you see it. If a draft reads generic, send it back inside three working days and it gets rewritten. A generic draft does not get published.
Do you post from my LinkedIn account?
Never. Outreach runs on separate email infrastructure, which is also why a restriction on your LinkedIn account cannot stop your pipeline.
Am I locked in?
For the first ninety days, yes. Outreach takes four to ten weeks to produce its first real replies, and a guarantee measured over ninety days means nothing if either side can walk at week six. After that, thirty days’ notice in writing.
Do you guarantee clients?
No. We guarantee qualified conversations. The sale stays yours.
Who will I work with?
Me, on every piece and every list. Four clients at a time is the ceiling that keeps that true.
Is there a refund outside the guarantee?
The guarantee above is the commitment. There is no refund on how it feels, and no guarantee of a signed mandate.
What does it cost?
One monthly figure, ninety days committed, thirty days’ notice after that. The number comes on the second call, after your Assessment. It is obvious for a practice where one engagement is worth twenty-five thousand euros or more, and heavy for someone just starting out.
You already know how to do the work. Now the right people need to know you can do it.
We write under your name and reach the people who can hire you. You take the calls, about ninety minutes a month.