For a practice at €150k and above · one engagement already sold at €10k outside your own circle
Your practice has stalled.
In three weeks, a stranger understands what you sell, and why at your price.
Who it is for
Consulting or technical expertise.
More than €150k a year. A client outside your own circle has already paid the fee you quote.
Not for a first mandate. Not for someone who wants the sale closed for them. Not for an offer that is already clear and only needs more leads: that is Acquisition.
What you get
Two steps, in this order.
1 · The diagnostic
A one-hour session, prepared from your answers. Then a report in your name: where the practice stands, the frictions ranked, the month drawn, the next step.
Fifteen days. One round of comments inside three working days.
The report names, on your own figures, one constraint, one step, and the cost of changing nothing. If you contest those three after the corrections pass, half the diagnostic comes back.
2 · The build
Three weeks from the day you sign off the report.
- The offer in one sentence
- Who pays, what they buy, how it is packaged, the price
- The offer page, or the home page rewritten
- The LinkedIn profile: headline, summary, experience, banner
- The other channels you actually use
- The order of the rungs that follow
Not included: the monthly writing, the outreach, the booked calls, hiring.
Your time
The session. One pass on the report. One pass on the page and the profile.
The diagnostic comes off Foundations if you carry on. Once.
Next
If the offer sells and the month stops the moment you deliver.
Acquisition. Four qualified conversations in ninety days, with no diagnostic first.
Who
Patrick.
The diagnostic and Foundations are written here.
Questions
What people ask first.
Is there a price on this page?
No. On the call.
Is it a course?
No. A report, then the pieces you publish.
Does it guarantee revenue?
No. It makes the offer legible. The guaranteed conversations are on Acquisition.
What if it does not fit?
The twenty minutes after the questionnaire say so.