Free workbook

The Fire List

A client does not hire thirty years of experience. He hires whoever puts out the fire he has tonight. This workbook finds your fires and turns them into the first lines a buyer reads about you.

What is inside

1. Find your fires. Eight fires you put out, written as fires, not as jobs.
2. Score them. Four questions that separate a practice from a good story at dinner.
3. Write the sentence. One sentence a stranger could repeat to a friend who needs you.
4. Rewrite the profile. Your headline, the first lines of your About, your last two roles.
5. Name twenty. Twenty real people who have that fire right now.

Six pages. PDF you can fill in on screen, or print.

First name Email address

Site web

Send me the guide

Your address is used to send you this guide and the pieces I write. Every email carries an unsubscribe link, and I pass it on to nobody. Privacy. About Pipewrite.