Free guide

Productizing your advisory: the work behind it

Ten steps from selling yourself to selling a product, with an honest time estimate for each. Written for consultants and fractional executives who want to reach people who do not know them yet.

What is inside

1. One buyer, one problem. Why a product built for three kinds of client gets bought by none.
2. The only market number that steers. TAM, SAM, SOM, and the prompt to size yours in ten minutes.
3. A price on the result. Your day rate stays, as a floor nobody sees.
4. Sell it three times first. Before any tool, any website, any AI.
5. The time it really takes. Three to five months before the first sale to a stranger, done alone.

Three pages. PDF. Ten minutes to read, a quarter to do.

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