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You left your firm, and its sales machine with it.

Twenty-eight pages to find out which of the four functions is broken at your end, what it costs you every month, and where to start on Monday. Written for independent consultants and fractional executives who already bill.

What is inside

1. Four scored tests. You leave with a score per function, and this week's piece of work.
2. Ten before, ten after. What separates a sentence a former client repeats from one he forgets.
3. The revenue equation. Four variables, and why everyone works the only one bounded by their own days.
4. The pricing calculator. Four questions put to the client, and a range instead of your day rate.
5. The audit of your offer. Eight lines to score, to find out whether it is expensive or simply bad.
6. Your fifty-two subjects. A grid of six questions run across your last five mandates.
7. Four message structures. And the reason the first one never asks for a meeting.

Twenty-eight pages. PDF and web page. Twenty-five minutes to read, an evening to do the exercises.

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